Reviewed By

Brinda Goswami

Verified Expert in Interior Design

As a founder of iii studio, Brinda has designed and executed over 100+ projects with a special focus on luxurious residential designing. She is the owner & principal designer at iii studio, Hyderabad.

Learn » Interior Design » How To Create and Launch Successful Interior Design Website?

Interior Design Website

In today’s digital era, no matter what your area of business is, a strong online presence can be your most important selling point. And when your industry is all about visual appeal, an online presence becomes even more important to convey your design style and get in new clients. 

Interior designing is one such field filled with portfolio folders and samples. Interior design websites have become the driving force to reach out to a wider audience and create intrigue and higher visibility. An attractive visual presentation of your vision is another advantage of having an interior design website.

Read also – How To Start An Interior Design Business?

5 Things Your Interior Design Website Must Have

If you’re wondering how to create an online portfolio for interior designers, you’ve come to the right place. We’re here to give you step-by-step guidance on the same. 

1. Portfolio

A creative and unique portfolio is a definite plus point for any interior designer to flaunt their experience and skills. You should have an interior design portfolio on your own website that defines your outlook towards the art of interior designing. You must include the projects you felt connected to and came to life beautifully.

Your work speaks volumes about your choice, sense and way of working, and that will be enough to influence prospective clients to consider you as their interior decorator.

Read also – 12 Ways To Create Best Architecture Portfolio

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2. Blog Content

The blog content of your interior design website is where you put your mindset and creativity in words. The blog must be an expression of your aesthetic, giving a sneak-peak into your thought process. It does not necessarily have to be highly detailed and filled with everything you can do.

You need to find the perfect balance between your identity and your brand’s identity. The client should be able to understand what you can offer them and how you can bring their vision to life.

Read also – 17 Best Interior Design Magazines and Blogs

Things Your Interior Design Website Must Have blog content

3. Gallery

Your gallery is your muse. It is where you can exhibit your range of work, unique ideas and marvelous designs. It is a catalogue of the interior designer in you. An attractive yet simple gallery can do wonders for your website and your brand.

Whatever you upload to your gallery should be in sync with what you’re trying to portray to your customer. Clarity of thought is of utmost importance and should be conveyed through your website.

Things Your Interior Design Website Must Have gallery

4. Home page

The first impression is the last. This line should be the foundation of your homepage. Home page is the first thing customers see when they land on your website, and you don’t want to go wrong with that. This is the place to capture their attention, and they decide if they wish to delve into the other pages.

A homepage should be rife with details yet simple. Color schemes, images, font, tone—every element affects the customer’s subconscious thinking. The page should be clutter-free, inviting, and pleasing to the eyes.

Read also – Best Architecture Websites and Blogs

interior design website home page

5. Email opt-in and contact page

A ‘contact us’ page will help your customers reach you with a simple click. Along with contact information, an email opt-in option would keep your clients up-to-date with your services. Every visitor is a potential client, if not today, then maybe in the future. Providing a regular newsletter to clients will help them get a better idea of your work and your potential as an expert in the field.

Read also – 10 Best Email Marketing for Interior Designers

Things Your Interior Design Website Must Have email optin contact page

The quickest way to design an interior design portfolio online

Designing a portfolio can be a hectic task, especially for those creating their websites for the first time. Fret not, Foyr’s community platform could be the best way to assemble and show your work as an interior designer. It is free of cost, and anyone can create their designs conveniently.

Foyr is used by interior designers worldwide due to the plethora of tools offered on the platform. The best part? It is easy to use and requires no prior training or specialisation.

design an interior design portfolio online

Foyr helps you bring your designs to life with its high-quality 3D renders. It offers design services to create floor plans and walkthroughs in a much shorter period. Eliminating the need for different apps is one of Foyr’s USPs. It provides everything you need under one roof.

With 3D models, high-resolution renders, ease of use for everyone and a community of interior designers around the world sharing their knowledge and creativity, Foyr makes designing your portfolio online easier than ever.

design an interior design portfolio

15 factors to consider while creating and launching an interior design website:

1. Website Design

Design is the foundation of an interior designer website. A brand that’s all about designing should have a site that does justice to the profession. The moment someone enters your website, everything they see affects their decision-making on whether to lay their bets on you or not.

The layout of the website will help the visitor find whatever they are looking for. The layout and the templates used in designing should be simple yet attractive. Easy-to-find menus, apt color combinations, and minimal yet impactful designs will contribute to your website getting a better response.

Read also – How To Name Your Interior Design Business?

interior design website color

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2. Crawlability

Crawlability is how accurately Google or search engines can access your website without running into a broken link. Creating a site with optimum crawlability is a must for better visibility. Showing up higher in the search rankings is a big plus-point for any brand. It leads to a more number of clicks and visits, which results in increased traffic and clientele.

Strengthening internal links, avoiding plagiarism and duplication of content, updating content on a regular basis and speeding uploading time are some of the factors that can help you improve crawlability.

Read also – Business Structure For Your Interior Design Business

interior design website crawlability

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3. Content

Your content is what defines you as an interior designer. The content you present to your visitors will decide how your brand fares. It will create your identity in the reader’s mind and show your vision to them. The content on your site should be the best you have to offer.

It does not need to be highly intricate or massive. Your content should give the visitor a compulsion to contact you. The best way to do that is to present your content attractively to leave a lasting impression. Visually appealing imagery, a theme that binds the whole website together, a tone that’s professional yet warm and interactive, and clarity in communication are some of the ways to ace your content strategy.

Read also – 14 Best Content Marketing Ideas for Interior Designers

interior design website blog

4. PR strategy

Launching a new website will get you online. But the key to establishing a good online presence is publicity. With everyone joining social media, the popular platforms can be your best tool to garner traffic and responses. Promoting your brand website on social media will bring in more visitors and aid brand building.

An active social media presence, engaging ads and a well-planned strategy can help attract the target audience more organically.

Read also – Influencer Marketing For Interior Design Business

interior design portfolio pr strategy

5. Third-party ads

An interior designer website needs to be crisp and minimal. Third-party ads are the norm these days for any website. They might bring in some revenue, but the presence of ads on your website can ruin your aesthetic. It might distract your customer from what they are looking for.

So, the ideal option is to steer away from hosting third-party ads on your website, as your efforts of designing an appealing website could go down the drain.

Read also – 10 Essential Tools for Interior Designers

interior design portfolio thirdparty ads

6. SEO

Search engine optimization is the best bet to increase your site’s reachability. Using SEO-friendly keywords will push your website higher up the search rankings. If your site is optimized for popular keywords, backlinks and meta tags, it will lead your clients straight to your website.

Read also – 12 Best Digital Marketing Strategies for Interior Designers

interior design portfolio seo

7. About page

An about page is like an interview of yourself and things you want the world to know about you. It helps the customer know who they are working with and contributes to a personalized connection.

Be expressive about yourself and your brand so potential clients can reach out to you with a bit of info about who they are dealing with. While you should talk about your professional milestones, you could also add a few sentences about yourself, your hobbies and your passion to let the clients know a bit about your personality.

Read also – 23 Best Ways To Market Yourself As An Interior Designer

interior design website about us page

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8. Testimonials

Having testimonials on your site from your previous clients helps instill confidence and trust in your prospective clients. It is a certificate of your excellence and professionalism that goes a long way in building your brand.

Read also – 15 Ways To Improve Customer Service for Interior Designers

interior design portfolio testimonials

9. Fonts and colors

The usage of fonts might seem like a minute aspect of your website, but it is a significant one in shaping the brand’s image in your customers’ minds. Using readable fonts along with colors that suit your brand tone help bring out the best in your website.

Color schemes that match your overall designs and content will make your website a sight worth remembering amid the competitors.

interior design website font color

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10. Templates

While creating an interior designer website, website builders offer templates for easier creation. Website templates are pre-created designs by site developers that help people create their websites easily without the hassle of coding.

Website template usage will eliminate the stress of building your website from scratch. You can customize the templates to fit your design and create a unique looking website by yourself.

Read also – Guide To Interior Design Project Management

interior design portfolio templates

11. Interior design portfolio

Before you begin creating your website, you need to make sure you have a portfolio that visualizes your work and ideas appropriately. Creating an interior design portfolio is a daunting task but much easier in today’s digital era. Diversify your portfolio and showcase some of your best work. Engage the viewer through story-like images and content.

interior design portfolios

12. Functionality

Ever come across a website that is so heavy with images, text and icons that you find yourself confused and don’t know what to do? We can guarantee that it isn’t a good experience. That’s why, as a brand, make sure your website is easy to navigate.

Placement of the various elements, a visual display, and call-to-action buttons are some of the most important aspects of your site’s display. Welcome your customer with the warmth of clarity.

Read also – How To Create Mood Boards?

website functionality

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13. Social media presence

A social media presence is the norm these days for every business, big or small. While you’re creating a website, build a strong social media presence too. If you have more followers or connections, you’ll find it easier to build your brand and drive traffic to your website.

Traffic from social media platforms can turn into a profitable business in no time. Remember, it’s never too late to create an online presence of your brand on social media.

Read also – Instagram and Pinterest Marketing for Interior Designers

interior design portfolio social media presence

14. Pricing

In offering interior design services, we agree that the cost would vary from project to project. You can have ‘contact us’ and Call to action buttons on the website so that the customers can get in touch with you directly for the cost. That way, you can create personal contact with the customer while at the same time keeping your rates exclusive.

Read also – Pricing‌ ‌Strategy‌ ‌For‌ ‌Interior‌ ‌Designers‌

15. Identifying target audience

The most important part of creating a website is identifying your target audience. What kind of people do you want to work with? What category of design and makeover can you provide? What are the price ranges of your services? All these questions need to be contemplated to conclude who your target audience will be.

After identifying your target audience, you can easily decide how to promote your interior design business to your customers.

target audience for interior design website

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Learn with the best - Foyr

What is the best thing you can do while going about your interior design work? Get even better at what you’re passionate about! Foyr’s Community is one such place that gives you the opportunity to learn and improve on your skillset as an interior designer.


Along with providing a space where you can have your own profile and portfolio, Foyr provides you with courses and mentorship programmes that help you sharpen your skills as well as grow your business. With videos and courses from leading industry professionals in the field of interior designing, you can learn on the go with Foyr as most of the videos are short.

The process to join the community is simple as well as free of cost. You can engage with other designers, find jobs suited to you and blossom as an interior designer through the detailed courses offered. All you need to do is sign up and create a profile and portfolio of your own and that’s it. No hassle, no issues.


As daunting as it seems, creating and launching your interior design website can be simplified if broken down into small steps. With the help of website builders, designing software like Foyr and a true expression of yourself, you can portray your work and your brand in the way you find best.

Sign up and join the Foyr Community today to get the best out of the interior designer inside you. You can also read the 12 best e-learning courses for interior designers to gather more knowledge on interior designing and take your business to new heights.

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Nichole Samuel

Interior Designer

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Goddess Interiors LLC

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