3D rendering has many uses in different industries. We usually think of the real estate industry only. But these are a few other areas which make use of rendering :
Manufacturing : Architectural rendering is used in a big way in several manufacturing industries. Some prime examples are automobiles, machine tools, and other manufacturing industries which require a high degree of precision. Instead of having to create physical prototypes, the proposed design and structure of the manufactured product is conveniently created on a computer screen. The ability to create a lifelike imagery using 3D rendering allows manufacturers to detect possible design flaws in advance. Companies have also begun to use rendered images of proposed designs to seek customer feedback.
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Medicine : There are lots of uses of 3D rendering in the field of medicine. 3D imagery of the insides of afflicted patients allows doctors to assess the disease much better by able to spot abnormalities in shape or size quicker. When used in conjunction with analytical tools, such abnormalities can be compared with standard sizes and other affected patients from among millions of samples. Many kinds of invasive surgeries now utilize 3D rendered images for gaining accuracy and precision.
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Law and Order : It is said that a policeman forgets nothing. This is a very important train when it comes to a crime scene. A small piece of information at a crime scene might ring a bell months later and bring up a possible solution. The natural ability of a law enforcement officer to remember every small detail is now being aided by 3D rendering. The ability of a rendered image to hold scores of intricate details is making them a useful ally in law enforcement efforts.
Fashion Technology : Designers have long been using 3D rendering of their proposed designs to understand how certain cuts and falls look on certain body types. They have also experimented with colors and weaves, without actually having to create the dress first. We are now moving on to 3D imaging helping prospective clients as well. They can use 3D rendered images to virtually try on different dresses, just as they would do in a trial room.
We are not concerned so much about these other industries, though. Let us focus on what changes 3D rendering is bringing in this industry. How is 3D rendering used by architects and designers? They create images in either two or three dimensions to highlight the dimensions and look of a proposed structure. These images help designers to look at the interplay of different dimensions and also the effect of light, ventilation, textures and colors on the final look.
There a large number of ways in which 3D rendering is being used for real estate. Here are some of the common types of 3D rendering :
3D rendering for commercial spaces
The first category in this type of commercial design is the rendering of the likely exterior of a highrise building which would house shops, establishments and offices. Such buildings need to stand out among other buildings. This would enable them to attract more visitors. They would also become a sort of landmark in the urban jungle. This is also the case for architects who are involved in hotel or resort design. The exteriors of such structures need to have an attractive layout. This would attract customers who haven’t yet experienced the service or seen the interiors. And finally, architects would need to use 3D rendering to design the exteriors of an office building. We are also seeing the growing interest in open spaces in sustainable office buildings, therefore the architects would also need to highlight the interiors.
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3D rendering for residential units
Architects are coming up with imaging for all kinds of dwelling units. These could be single family individual units or multistoried housing complexes. A single family looking for professional help would need simple lines and cosy landscaping. But for multiple families residing in bigger structures, the architect would need to give a view of how well the exteriors fit into the neighborhood ambience. Many governments are bringing low cost affordable housing for their citizens with a view to encouraging traction in infrastructure. Design teams wanting to provide visualization for such houses would focus on the symmetrical elements of the design. Finally, the segment which most commonly employs large teams of architects and designers – the standalone palatial house built lavishly over a large acreage.
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Some features of good 3D rendering
There are certain ways to identify which examples of 3D rendering are of good quality. Here are three of them :
- The lighting used in the rendered images should not be too dim to fail to highlight the design elements. Likewise, it shouldn’t be too harsh and make the design look contrived.
- The correct dimensions and ratios are very important. Structural elements usually would be immune to any problems on this front, because they would be taken as per the 2D drawings. But the other items need to follow the correct ratios.
- The interiors, for example. If glass, or curtains, or furniture do not look realistic the whole effort is wasted, and might convey a wrong impression.
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It would be incorrect to say that 3D rendering is the future of the real estate industry. Experts say that it is the present, and an undeniable one at that! It is upto designers and architects how best to use it.
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