Search Engine Optimization for Interior Designers
In this modern age, whatever it may be that you seek one turns to Google for recommendations. However, how easy it is for a business to be found by a potential consumer depends on the “SEO” of its website. “SEO”, or “Search Engine Optimization, is the method of boosting quality traffic to your business website.
SEO helps rank your website higher on search engine results. Major search engines like Google or Bing play on the website content to rank them. Unlike complex website designs strategies, SEO optimization reveals swift impact when practiced efficiently and yield long-lasting returns.
There are certain search engine guidelines, and rules you can put to use to deliver quality content that’s high on SEO, but at the same time add value for your website’s readers and prospective clients.
“Keywords” are literal keys to SEO. Words and phrases that relate to the concepts of your business with the most sought-after searches are keywords and should surface consistently throughout your website. To hit this sweet spot, do sufficient relevant keyword research and ideal search volume.
This simply indicates the number of times a particular word should appear on your web page for extreme positive results. However, this depends on several other factors such as the ratio of how common is the keyword vs. its popularity.
Read also – Digital Marketing for Interior Designers
Importance & Business impact of SEO
SEO for any business website and blog is vital, and if you are not cashing on this opportunity, you are losing out big time. Where there are thousands of businesses vying to get business and the competition to appear high on the first page on Google’s search results is stiff, you can and must use every aid you can get. Be it a local grocery store or restaurant, a formidable online presence lifts clientele.
That is not to say the results appearing on second or third pages never get business, but the exposure is considerably lower, and so is the possibility of a customer finding you. People tend to put greater trust in web pages and businesses that beat the race to stand ahead. With competent SEO, you can make a place for yourself right on the top of search results.
Read also – How To Market Yourself As An Interior Designer?
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Why Interior designers should invest in SEO?
Enhancing your virtual presence through SEO is essential to digital marketing for interior decorators. Such a digital space gives you access to multitudes of potential clients on the lookout for your niche services even if they haven’t heard of you.
However, an attractive online existence is ideal, even if the majority of your clients are local. Practically all clients like to read up on and research first-hand interior designers, although they come with glowing recommendations. Thus rank and visibility will ensure you and your business make a striking impression.
For interior designers and small businesses to lack technological prowess or the time to wield it is commonplace. While it may seem daunting at first, there are plenty of tips, tricks, and tools to master SEO if you cannot afford to hire a professional SEO expert. We have streamlined the top ten techniques to enrich the overall website content and online prominence and thereby get more online traffic from SEO strategies.
Read also – How To Get New Interior Design Clients?
10 Best SEO Strategies for Interior Design Website:
1. Longtail keywords that pull in the crowd
We already mentioned SEO keywords. However, to put you on the map faster, try longtail keywords. That means instead of repeating “kitchen renovation” try using phrases that your clients are bound to search for like “ways to renovate a kitchen on a tight budget”.
And, thus streamlining the information you provide to exactly suit your clients’ thought processes and requirements. Multiple longtail keywords help you stand out and rank higher on search engine results. Google Correlate, Google Search Console, Keywords Everywhere, Google Analytics, GrowthBar, SEMrush, Ahrefs, Sitechecker.pro, etc., are a few SEO tools on the market.
Read also – Essential Tools for Interior Designers
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2. Infuse titles and headings with effective keywords research
Once decided on the keywords their placement is equally important. Google algorithm places a higher weightage on keywords closer to the start of an article. That means that your title tags must definitely use keywords of the highest caliber. Similarly, Meta-descriptions and sub-headings must also include prime keywords to stay relevant and visible.
3. Put out high-quality content utilizing blogs and articles habitually
The more content you post, the higher the chance of your interior design website staying high on Google’s radar. Along with regular project updates, consistently running a blog will boost your ranking and keep your website active and credible.
Blogging is an excellent way to connect with your reader and potential clients. However, your articles must be valuable. Infusing your blogs with keywords and longtail keywords goes without saying. Similarly, researching the best length of your blurb is necessary for effective SEO.
Through blogs, you can build trust by providing your readers with insights, tips, and tricks, instructions, listicles, solutions, etc., to common issues, and topics. You can target a variety of crowds with different genres and niches. It will help gain the confidence of your cold leads in your professional prowess.
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As you churn out new content, make sure your old posts are updated and spruced up too. Adding new information and keywords, updating backlinks and hyperlinks, etc., are a few ways to revive old features.
Getting your projects and blogs published in distinguished publications like Houzz, Archdaily, Behance, Architecture Digest, The Spruce, etc., can be supremely advantageous to your website ranking and business. So never, ever skimp on quality!
Read also – Content Marketing for Interior Designers
Speaking of backlinks and hyperlinks, they are integral cogs in SEO. While a backlink is a link from another website that leads to yours, a hyperlink essentially turns keywords and phrases into links that lead to other relevant websites. Search engines also consider the keywords in anchor texts for their algorithm.
The greater the number of significant backlinks other pages contain to your website, the more you will become visible in the online design industry. You may also highlight other blogs you previously published to stress a certain point or to expand on a particular idea. It’s crucial however that the websites that link back to you are satisfactorily esteemed.
While you can always buy backlinks, guest posting on other websites or submitting reviews on blogs written by other reputable designers and bloggers are prudent ways to build a rapport with the community and get noticed by new clients. Once they find their way to your website, ensure they find pertinent and valuable content to link back to.
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5. Optimize your photos and images
A picture speaks a thousand words. This holds especially for businesses like Interior design. A handsomely crafted room must be expertly photographed to put your talents under the spotlight for potential clients. However, for search engines to notice your stunning photographs, it’ll take a little more than dazzling photography.
Begin by naming your images with fitting descriptions that contain longtail keywords and adding alt tags and alt texts to them. By maintaining a decent image to text ratio, you can avoid this common mistake many design websites fall prey to. Images that contain texts and HTML that include tags prove to Google that your website isn’t simply full of stock images.
Another pitfall to avoid when it comes to images is photographs that are too large. Google likes to recommend pages that are not just beautiful, and prized but also efficient. Extra-large images mean a slow web page that has a long loading time and in turn a poor user experience. Compressing your images through tools like Smush for WordPress will reduce the file size while maintaining its quality.
Read also – Professional Photography for Interior Design
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6. Categories + Tags + Geo-tagging posts
Tags are shortcuts or search terms that readers can use to navigate through your website effortlessly. For instance, if a visitor searches terms like “cabinets” within your website, all the blog posts, and projects that have cabinets in their content will immediately pop up provided you have tagged each of those posts with related tags like cabinets, kitchen, countertops, shelving, etc. you may add up to ten tags for each post.
Similarly, you can club and pool together like-minded posts using categories or topics on your web page. Having operative categories lets Google know that you know what your website is about and that it can confidently send over the concerned seeker. For example, projects, DIYs, refurbishment ideas, rooms, etc., are common categories you can use. Every allied post will go under that particular category, thus streamlining everything.
Finally geo-tagging your posts, images, adding your location in Meta-description, contact and phone number on Google maps, etc., will lead to you being among the first to be recommended on local searches.
Read also – Top 18 Interior Design Website Mistakes To Avoid
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Social media today is an indispensable part of marketing. Platforms like Pinterest, Instagram, and YouTube are predominantly visual and striking, which bodes well for interior design businesses. By releasing content regularly that the audience can enjoy sharing will not only promotes your work but also eventually help you reach your target viewers that will convert into profitable leads and clients.
As a final point, rarely do people engage when not called to action. Make sure every post or blog has the necessary plugs for these social media platforms so that your patrons easily know how to spread the word.
Now that you have ticked off all the major marketing strategies and tactics to augment your search engine ranking, we’d like to further share a few lesser-known albeit sizably impressive ideas to appear on organic searches too.
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8. Gather reviews and feedbacks for online reputation
Once you have successfully completed one or more projects, it’s time to get referrals. While it can be damaging to buy or haunt clients for reviews, once you know you have built a good rapport with the clients or vendors, it’s perfectly harmless to put in a few carefully chosen words to gently solicit feedback.
Positive reviews on Google, Yelp, Angie’s List, etc., may not directly increase your ranking, but the total number of reviews and increase clicks on your website will lift your ranking eventually.
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9. Get listed on online directories
Speaking of listings, get listed! Ensure you are enlisted on all the online service directory giants like Houzz, Yelp, Better Business Bureau (BBB), Angi, Craigslist, Thumbtack, etc. Some of these are specifically targeted at homeowners and design services, which is simply perfect for any interior design business.
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10. Smooth over 404 Error pages
Lastly, infrequently, when a visitor clicks on a link to your website, an error may pop up showing that a web page is not available or broken. In such scenarios, if the caller exits your service page immediately, it can cause an increase in the bounce rate.
A bounce is a single-page session that may occur on your website when a visitor quits or exits without accessing a second page or triggering any other requests. To stop this from occurring, custom-design your 404 error page with a call-to-action button or better yet redirect the reader to another related post on your website or even simply to your homepage.
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Patience and consistency are keys when it comes to SEO. That being said technology today, calls for speed and efficacy. Get started right away on building a solid plan for the SEO services of your website. For results and ranking to get enhanced, it can take anywhere between 3-6 months roughly, and during that period, you can in no way take a break or slack off.
Since conversion is the chief goal, you want to funnel the traffic that turns into leads, and thereby into profits. If you are juggling everything from designing and client meetings to the construction of the projects, which is generally the case, we ask you to start by engaging the services of a proficient SEO specialist with in-depth knowledge of the interior design business.
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