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Learn » Interior Design » Best Time To Post On Instagram for Interior Designers

Best Time To Post On Instagram

Today, being absent on popular social media platforms like Instagram means a major setback to business growth. So, more brands are now investing efforts into gram-ing their business on Insta. The world of interior design is no exception.

We see interior designers using Instagram to reach out to prospective clients. Nevertheless, not all designers and accounts succeed. If it is only as simple as account creation, picture collation, and photo postings, then why do some Instagram accounts grow while others hardly manage to gain traction?

This is mainly because slight nuances remain unacknowledged, such as –

  • The best time to post on Instagram for interior designers
  • Postings frequency to continue apropos engagement

Interior design is a firmly-established creative field, requiring focus and labor with deadlines and follow-ups. Thus, designers must rely on industry experts like us to present their hard work and experience in a well-organized, consistent, aesthetically pleasing manner.

The relevance of details, from the proper color schemes through post backgrounds to content adequacy and appeal, is essential for us/designers presenting functional concepts glamorously.

Read also – 20 Instagram Marketing Tips for Interior Designers

Best Times to Post on Instagram for Each Day of the Week

At Foyr, all aesthetic and content quality concerns are taken care of, along with ensuring that all the posts hit the gram at prime time for you to get the maximum benefit and highest reach for each day with each post.

As per Instagram, we see that it’s challenging to commit the best time to post on Instagram for interior designers. However, the platform recommends posting in the morning, so in general, if you are to pick a time, the first half of the day should be a preferred time to post on any given day.

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Sprout Social, the social media management platform, studied around 20,000 accounts and formulated the below chart to show the time preferences for posting for each day of the week. The chart suggests that on most days, the post-9 morning hours extending towards afternoon time show the highest engagement rate, which means that posts that make it through this window are likely to get noticed better.

Read also – 15 Ways To Increase Instagram Engagement for Interior Designers

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Later, the social media marketing platform conducted a study using 12 million posts across different time zones and varied Instagram followers to check and create this list of engagement rates for the various days of the week.

  • Best times to post on Instagram on Monday: 6 am, 10 am, and 10 pm EST
  • Best times to post on Instagram on Tuesday: 2 am, 4 am, and 9 am EST
  • Best times to post on Instagram on Wednesday: 7 am, 8 am, and 11 pm EST
  • Best times to post on Instagram on Thursday: 9 am, 12 pm, and 7 pm EST
  • Best times to post on Instagram on Friday: 5 am, 1 pm, and 3 pm EST
  • Best times to post on Instagram on Saturday: 11 am, 7 pm, and 8 pm EST
  • Best times to post on Instagram on Sunday: 7 am, 8 am, and 4 pm EST


Best Time to Post Instagram Reels for Interior Design

Reels are the fun and super-trendy way to create eye-catching content for your audience. In fact, for interior designers, this is a great way to show work in the form of site transformations and design plans.

But again, it is important to know the best time to post on Instagram for interior designers to post reels for better engagement. The data obtained through a social media management tool, Statusbrew, shows the best time to post a reel per the week’s days.

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Best Time to Post Reels on Instagram                      Days
5 am, 9 am, 9 pm Monday
1 am, 3 am, 8 am Tuesday
6 am, 7 am, 10 pm Wednesday
8 am, 11 am, 6 pm Thursday
4 am, 12 pm, 2 pm Friday
10 am, 6 pm, 7 pm Saturday
6 am, 7 am, 3 pm Sunday

Best Time to Post Instagram Story for Interior Design

Instagram stories are known to have two to three times more engagement than regular posts, so making good use of this Instagram feature is a must. As most people are expected to browse through their phones during their lunch break on weekdays, stories posted around this time are likely to get better viewership.

Even hours before work and late afternoons when many people wind up for the day could be good windows to post stories. Weekend story posts tend to get less viewership as most people are out themselves and engage more in creating stories over viewing stories.

Read also – 8 Instagram Challenges Faced By Interior Designers

Best Time to Post Instagram Videos for Interior Design

Instagram videos have been seen to shine out in terms of engagement during nighttime. Besides this, the work break periods of 11 am to 1 pm and post-work hours 7 pm to 9 pm is the best time to post on Instagram for interior designers. This gives a better chance of getting good viewership from people while they are traveling back home and also makes sure the videos are out there for the night viewership.

Best Time to Post IGTV & Live

The idea of going live on Instagram is to create a deeper connection with your audience, so the timing of your live session should be such that it’s convenient for most of your audience to be able to attend and be a part of the same. Research done on this segment suggests that Monday to Friday from 12 pm or later in the evening, around 7 pm to 9 pm, seems to have worked for live sessions on Instagram.

Best Tips for Finding Your Best Time to Post on Instagram for Interior Designers

Keeping a track record of when most of your followers are online is recommended so that you can post accordingly and get the maximum views and attention. This is crucial while dealing with individual accounts as the time zone, geographical location, and many more factors vary from one interior designer’s account to another.

Here are a few tips that can be used to create a more personalized Insta-ready strategy for interior designers:

1. Analyze and review top-performing posts organically

Instagram business accounts have constant pop-ups around boosting the posts for your account, but knowing the right post to boost is really important before actually thinking about promoting a post on Instagram.

If you opt for a post that did not get the audience’s attention and was not able to create a good impression, the chances are that it won’t work well even when promoted. While putting your money on promoting a post that has made a strong impression on the audience, it will likely work its magic again when boosted.

Read also – 12 Unique Instagram Content Ideas for Interior Designers

2. Use a business account and insights to see when your audience is most active

The Instagram analytics report further helps to know the audience better. The idea is to identify the time window when one can get the best viewership from the audience by posting content at times when the maximum of your audience is active and engaging with the content being posted.

Like interior designers looking solely for major large-scale projects, they would want to target the business class and white-collar-jobs people. These people are likely to be occupied in meetings and work schedules during the day, so the after-work hours for posting would work better for this class.

Read also – 15 Ways To Build An Interior Design Brand on Instagram

best time to post on instagram - check when your audience is most active online

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3. Check your competitors’ posting time on Instagram

Awareness of competitors’ industry trends and strategies is as important as focusing on your business strategy. One should watch for patterns and post trends that the competitors are following. Try and make modifications to your strategy to ensure that you can plan your posts so that you get better engagement and lead time on your posts over others.

4. Find your audience timezones and post it

This is relevant in case your business has a global audience and clients. More extensive research on the timing best suited for posting per the audience’s timezone needs to be considered. In such a case, the business account needs to schedule its posts so that it gets the attention of its audience in its home country and those across the borders.

If most of your audience falls in the UK timezone, then the following schedule must be studied:

Day Of The Week Best Time To Post On Instagram In UK (in EST)
Monday 6 AM, 12 PM, 10 PM
Tuesday 6 AM to 6 PM
Wednesday 8 AM, 11 PM
Thursday 7 AM, 12 PM, 7 PM
Friday 9 AM, 4 PM, 7 PM
Saturday 11 AM, 7 PM to 8 PM
Sunday 10 AM to 4 PM


The chart below will be helpful if your audience is from India:

Day Of The Week Best Time To Post On Instagram In India (in IST)
Monday 3:15 PM, 7:30 PM, 7:30 AM
Tuesday 11:30 AM, 1:30 PM, 6:30 PM
Wednesday 4:30 PM, 5:30 PM, 8:30 AM
Thursday 6:30 PM, 9:30 PM, 4:30 AM
Friday 2:30 PM, 10:30 PM, 12:30 AM
Saturday 8:30 PM, 4:30 AM, 5:30 AM
Sunday 4:30 PM, 5:30 PM, 2:00 AM


If the target audience is spread across these two timezones, then an odd hour would need to be set to capture the best engagement rate for the account. Prior scheduling would be great bliss in such a scenario.

Most Popular Scheduling Tools to Schedule Your Interior Design Instagram Posts

Keeping track of the exact posting times for the various forms of posts scheduled for your account can be quite a task, and one could miss a few easily due to contingencies that cause delays. So, the best and more effective way of streamlining your posts is to have them automated through a good scheduling tool. Here are some great scheduling tools available to make your Insta life easier:

1. Iconosquare

This scheduling tool can systematically line up your regular posts, carousel posts, and stories. The posting schedule can then be viewed in an easy image calendar, making it easier to review the upcoming schedules at a glance. It also allows you to add automatically created hashtags appropriate for the post.

Read also – Top 20 Interior Design Influencers To Follow On Instagram

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2. Pallyy

Pallyy is an integration of a social media calendar plus a designing tool. It has Canva integrated into it, making it easy for users to use the same for designing posts for the page. It has a message feature added to it, which helps for greater engagement and better handling of sales queries.

Read also – 20 Best Interior Designers Instagram Accounts To Follow

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3. Sprout Social

This is a power-packed social media marketing tool that lets the brands know about the brand mentions and enables them to respond to messages and comments. It is more than a scheduler; it’s a tool that helps one manage social media by including aspects like listening, publishing, engagement, and analytics.

Read also – 20 Most Influential and Famous Female Interior Designers

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4. Tailwind

This scheduler helps users post their content on Instagram with a pre-set time schedule specified for each of its posts and stories. Features like the hashtag finder, font formatting, and tagging make this a user-friendly tool. Its smart scheduler feature can post the stories, carousels, and posts lined up in the calendar at the time when they are likely to get a good rate of engagement.

tailwindapp - instagram post scheduling tool

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Worst Times to Post on Instagram for Interior Designers

The worst time to post on Instagram is on the weekends, i.e., Saturdays and Sundays. Most people are busy with their plans and doing real-life actions, breaking from routine, so we see that real-life interactions top virtual interactions for most users over the weekend.


1. What is the best time to post on Instagram – morning or night?

Most experts and data analysis show that morning time is known to support a better engagement rate for Instagram posts over the ones posted at night.

2. What is the worst time to post Instagram stories and post?

The weekends are the days when user engagement with other accounts is relatively lower, and so it’s considered the worst time to post. People are seen posting and indulging in creating their own stories and weekend posts rather than engaging in viewing others.

3. When is the best time to post on Instagram?

Experts and reports show varied results as factors like your specific audience, time zone, etc., make a difference. But in most cases, the early morning before work between 6 am to 9 am, the lunch break from 12 pm to 2 pm, and the hours from 5 pm to 7 pm are seen as good time windows to post content on Instagram.

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