MODULE 1: DEFINE

Here are some quick must ask questions - Why create a signature style? Don’t designers adapt to the client’s style? Who would you hire Always remember - When you try to reach everybody you reach nobody. Be clear about what you offer and what you don’t. Don’t delete your brand with too much. Simplify to amplify.

MODULE 2: VISUALS + VOICE

Learn about core values and elements. 

The Common threads in projects are - Colors, textures, patterns and Tone of voice - playful, serious, wholesome, edgy.

MODULE 3: BRAND GUIDELINES

Brand guidelines and standards - 

Choose 2-3 fonts (heading, body, accent), 3-6 colors, logo or headshot.

MODULE 4: COMMUNICATE

Communicating Your Signature Style overview.

MODULE 5: CREATING VISUAL CONTENT

No finished projects? No problem.

Create a signature style using the following.

• Brand shoot
• Vignettes
• Flatlays
• Stock photos (not interiors)
• Inspiration/vibe images (not interiors)
• Moodboards
• 3D rendering

MODULE 6: WEBSITE & SOCIAL MEDIA

Website pages needed : 

1. Homepage: 

• Best project images
• Mini bio
• Clear CTA
• Details and keywords in footer

2. Contact:

• Appointment scheduler
• Photos of work (remind them how awesome you are!)

3. About: 

• Brief professional bio
• Full bio
• About the company
• Encourage to take next step

4. Work With Me: 

• Services overview (but don’t overwhelm)
• Encourage to book a call

5. Portfolio:

• Best work and what you want more of
• Professional photos best

6. IF bootstrapping:

•  learn techniques, don’t just wing it

7. Press:

• Local, national, online
• HARO
• Social media tips (curate feed, don’t share other designers’ work, less is more)

MODULE 7: LAUNCH MARKETING

• Focus on organic marketing
• Establish yourself as an expert

MODULE 8: ONLINE/EMAIL MARKETING

1. Reach out to friends and family - let them know what you’re doing and invite to follow
2. Start building an email list with a simple opt-in (Share enough to show you’re an expert but remind them that they need you!)
3. Post regularly- Consistency is key

MODULE 9: IN-PERSON MARKETING

Reach out to new homeowners, builders, HOAs, clubs and groups. Remember It’s H2H, not B2C.

MODULE 10: BE THE EXPERT

You already are an expert! What comes easy to you? Teach on that.

Tap into other people’s audiences - be a guest speaker, pitch podcasts your ideal clients listen to to do an interview, sign up for HARO

MODULE 11: COURSE WRAP-UP 

What you learned :

• How to create and define your signature style.
• How to communicate your signature style.
• How to create a kickass website and social media presence.
• How to establish yourself as an expert and gain instant credibility.
• How to launch your design business with confidence.