Table of Contents
Interior Design Package
Creating effective interior design packages is essential for turning client interest into booked projects. Done right, packages streamline your workflow, clarify expectations, and increase your perceived value. Here’s how to craft service packages that work—for you and your clients.
Define Your Interior Design Services
Start with a clear list of everything you offer:
- Full-service design: From concept to installation, includes site visits, procurement, and project coordination.
- Design-only packages: Includes layout plans, color schemes, mood boards, but excludes purchasing or installation.
- E-Design: Virtual services with digital deliverables.
- Consultation services: One-off expert guidance for DIYers.
Tip: Identify your niche—like small space makeovers, sustainable interiors, or bachelor pad styling. Niche services resonate more and reduce competition.
Implement Tiered Package Options
Tiered pricing lets you meet clients where they are:
- Starter Package ($300–$500): 1-hour consultation + 1 concept board.
- Standard Package ($800–$1,200): Room layout, concept board, shopping list.
- Premium Package ($2,000+): Includes 3D renders, two revisions, and virtual support.
Bonus: Offer an à la carte “Build-Your-Own Package” option for extra personalization.
Specify Package Details Clearly
Avoid surprises by outlining:
- Number of mood boards, revisions, and included rooms
- Project timelines (e.g., concept delivery in 2 weeks)
- What’s NOT included (e.g., installation, electrical planning)
- FAQ and testimonial sections for each package
Visual Tip: Use a pricing matrix table in your brochure or on your website for easier comparison.
Determine the Right Pricing Model
Choose from:
- Flat rate: Best for clearly defined deliverables.
- Hourly + materials: Ideal for custom, open-ended work.
- Milestone-based: Payment upon concept approval, procurement, etc.
Benchmarks:
- E-design: $150–$500 per room
- Full-service: $3,000–$20,000 depending on scope and location
- Consultation: $150–$300/hour
Use a simple cost estimator worksheet to help clients pre-qualify themselves.
Outline Deliverables and Timelines
List everything clients receive:
- 2 design boards per room
- 1 floor plan with measurements
- 2 revision rounds
- Final PDF and clickable shopping list
Timeline Guide:
- Week 1: Client brief & intake
- Week 2: Concept board delivery
- Week 4: Final design presentation
Use Client Feedback to Refine Packages
- Survey clients post-project with a 3-question form.
- Update deliverables, pricing, or tier names based on feedback.
- Identify most-requested upgrades to guide upsell opportunities.
KPI to track: Which packages convert the best? What’s the average project value per package type?
Explore Upselling Opportunities
- Include optional add-ons (e.g., 3D walkthroughs, virtual staging, sourcing help)
- Offer premium add-ons within base packages to increase value
Example: Add a “Designer On Call” upgrade for 30-day post-project support.
Promote Packages with Clear Materials
Your brochures or web page should include:
- Overview of all package levels
- Who each package is for
- Testimonials by package type
- Package comparison table
Tools: Use Canva, Notion, or Figma to create branded, scannable visuals.
Maintain Brand Consistency
Designers should design their own brand, too.
- Match fonts/colors with your aesthetic
- Use consistent tone across platforms
- Share your story—how you work and why
Pro Tip: Include your logo and brand visuals in every client-facing document.
Leverage Social Media and Influencers
- Run carousel posts showing what’s inside each package
- Partner with micro-influencers for giveaways tied to design consultations
- Use Instagram Highlights to feature package FAQs and client stories
Measurement: Track engagement with UTM links or landing page views.
Monitor Trends and Competitor Offerings
Stay informed:
- Audit 3–5 competitors twice a year.
- Track what they offer and where your packages can stand out (e.g., better visuals, faster timelines).
- Adjust based on trends (e.g., remote-friendly E-Design, eco-conscious design packages).
Resource: Use Pinterest Trends, Google Trends, or Houzz to identify rising client preferences.
Read also – Guide To Pricing Strategy For Interior Designers
Showcase Packages Using Visual Tools
Clients love seeing what they’ll get.
- Use Foyr Neo to create 3D renders and mood boards
- Show real examples of packages in action via client stories
Placement Tip: Feature one Foyr-generated render per package on your website.
Final Thoughts
Interior design packages help you communicate your process clearly, scale your services, and make client decisions easier. The best packages are visual, specific, and aligned with your ideal customer’s needs.
With interior design services like Foyr Neo, you can easily build beautiful, professional presentations, create accurate 3D visuals, and streamline the entire process.
Try Foyr Neo free for 14 days and watch your packages close more clients, faster.
