Identifying what makes YOU special will attract clients who appreciate you for you, rather than you trying to be somebody else, somebody you think you “should” be. This isn’t something that you’ll have to formally repeat often but is a process that you will build on over the years as you grow and mature in your business. It’s amazing how the ongoing intention of “finding your voice” creates a crazy level of confidence in all that you do professionally AND personally (bonus!).
Work with people who appreciate YOU and your style , not just your design aesthetic but YOU. Use your voice in everything you do, social media, advertising, website copy, newsletters, emails, and on and on.
Identify what you need in order to design the business that serves the life you love and the strengths you have. Take a moment to imagine what that looks like and jot it down. It’s not permanent, let’s just start dreaming.
Creating a pricing structure that you can use repeatedly is as simple as creating a formula that you can apply to any space and easily explain to your prospective clients without having to “justify” your hours or hourly rate. Throw away the “hourly” model and implement a value-based-fee system that your clients will love.
Build more income streams based on the business you want to create. Include add-on or complementary services that add to your outcomes and income
Yes people want their space beautiful – but they want an experience to go in hand with it.
Stay in touch and gather future referrals with today’s clients.
MODULE 8: RECAP AND WRAP-UP
Creating my business around processes has changed my life & my business and it can do the same for you. Imagine a vacation without worry. Time with friends & family without interruption. A healthy profit while maintaining healthy boundaries.
You don’t have to go in order, but everything ties together. You may want to start running the numbers on your pricing model now so you’re ready when the calls start coming in.
Hi – I’m Michelle! I know exactly what it’s like to feel overworked, overwhelmed, and underpaid as an interior designer. A few years into my business, “overdeliver” was my middle name — and my business, bank account, and boundaries paid the price. I finally decided it was time to rewrite my story. Now I coach other interior designers through the business side of running a thriving design business and make five and six figure leaps.
President and Founder