Introduction to Marketing and Sales when Starting up

Module 1: Business overview for Interior Designers

Think about the big picture - marketing ⇢ sales ⇢ offerings ⇢ marketing ⇢ sales

 

Module 2: Marketing and Sales Overview

Think of marketing as your yellow brick road to sales. The main thing to strive for is Like, Know, Trust and Commitment to take action with your audience. 

 

Module 3: Marketing Must haves

Marketing must haves - 

  • Ideal Client Persona, 
  • Lead Magnet, 
  • Offerings.

 

Module 4: Sales Must haves

 Sales must haves - 

  • client sign up roadmap
  • conversation & process

 

Module 5: Sales  Strategy Superstars

  • Humanize your brand, 
  • Sales campaigns, 
  • IG direct messaging

 

Module 6:  Strategy and Tactics in depth

  • Paint a really good picture of what it looks like to work with you. Eg - Your service, your team and expectations.
  • Talk about your fee structure.
  • Practice talking to people.
  • Create a list of objections your clients may have with solutions navigating through them.
  •  

Module 7:  Mindset and Momentum

Four ways to build authority :

  • Frame your story.
  • See yourself through your clients eyes.
  • Practice your way to the best.
  • Don't be afraid to be vulnerable.
instructor-img

Instructor

CEO, Interior Design Masterclass

Hii there.. !! I am Wendy Hicken.

The brainchild behind Interior Design Master Class.

 

I help design business owners get laser-focused on the business they want, helping them build meaningful businesses that make them prosper and deeply satisfied. I believe that when we live more out of intention we stay in driver’s seat of our life, and with a healthy cocktail of vision casting, action and cheerleading I motivate as much as I crack the whip.

8 Lessons (32 minutes)

This Course includes

  • inc-img-1
    2k+ students
  • inc-img-2
    8 Resources
  • inc-img-3
    32 minutes Course
  • inc-img-4
    Fulltime Access
  • inc-img-5
    126+ Reviews
  • inc-img-6
    Access on Mobile

More Courses

  • Interior Design Essentials

    auth
    Rose Sprinkle

    Designer & Entrepreneur

  • Identifying your Ideal Client Profile

    auth
    Michelle Lynne

    President and Founder

  • Creating a Signature Style and Launch with Confidence

    auth
    Lesley Myrick

    Principal designer

  • Pricing and Services at Startup

    auth
    Lesley Myrick

    Principal designer

  • Top 5 Productivity Tips for Interior Designers

    auth
    Lesley Myrick

    Principal designer

  • The Art of Client Presentation

    auth
    Victoria Sanchez

    Principal Interior Designer