Here are some quick must ask questions - Why create a signature style? Don’t designers adapt to the client’s style? Who would you hire Always remember - When you try to reach everybody you reach nobody. Be clear about what you offer and what you don’t. Don’t delete your brand with too much. Simplify to amplify.
Learn about core values and elements.
The Common threads in projects are - Colors, textures, patterns and Tone of voice - playful, serious, wholesome, edgy.
Choose 2-3 fonts (heading, body, accent), 3-6 colors, logo or headshot.
Communicating Your Signature Style overview.
No finished projects? No problem.
Create a signature style using the following.
Reach out to new homeowners, builders, HOAs, clubs and groups. Remember It’s H2H, not B2C.
Tap into other people’s audiences - be a guest speaker, pitch podcasts your ideal clients listen to to do an interview, sign up for HARO
What you learned :
Hey there - I'm Lesley Myrick. I’ve been in the interior design industry since 2005 and have run Lesley Myrick Art + Design full-time since 2015. I’ve invested well over $60k of my own hard-earned money in education and training. I’ve also invested about a million hours (probably) in real-life work experience, and making a TON of mistakes figuring out how to run a business. Tune in to my courses on Foyr's learn platform, for actionable takeaways and real-life stories of how I built and have been scaling Lesley Myrick Art + Design. Watch the course, let the questions come in, I along with the Foyr community will help you grow your business. I am SUPER EXCITED to help you get unstuck and build the business of your dreams!
Designer & Entrepreneur
President and Founder
Principal Interior Designer