Rich Tarity

Rich Tarity

President - North America

Richard Tarity has been technology thought leader for over two decades. A self-proclaimed serial entrepreneur and current President of North America for Foyr, Tarity is disrupting the landscape of 3D visualization technology. Using his vast wealth of knowledge and experience to shape Foyr’s go-to-market strategy, he also serves as a strategic advisor for clients in a wide range of industries, including furniture manufacturing, property management, interior design, and real estate.

In addition, Tarity has led the Foyr team to victory in multiple competitions, including the 2019 MIPIM Start Up Competition and the 2019 RETAS Awards through CREtech. Furthermore, he recently developed Foyr’s Educational Program, partnering with the Rocky Mountain College of Art + Design to enable student designers to learn and succeed with Foyr’s software.

Tarity is fascinated by human interactions with technology, specifically how emotions factor into adoption rates and effectiveness. Within the visualization market, this has shown itself through his keen eye for identifying industry challenges and positioning Foyr’s technology as the
solution. Tarity constantly contributes his strategy, sales, and personal skills to drive Foyr’s offerings and growth, always with the goal of building meaningful relationships and making the world of visualization more accessible to everyone.