{"id":2001,"date":"2019-03-01T13:04:23","date_gmt":"2019-03-01T13:04:23","guid":{"rendered":"https:\/\/foyr.com\/learn\/\/?p=2001"},"modified":"2026-03-10T09:09:52","modified_gmt":"2026-03-10T09:09:52","slug":"sell-your-architectural-services-better","status":"publish","type":"post","link":"https:\/\/foyr.com\/learn\/sell-your-architectural-services-better\/","title":{"rendered":"Sell Your Architectural Services Better"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<div style=\"padding-bottom: 20px;\"><span><span><a href=\"https:\/\/foyr.com\/learn\/\">Learn<\/a><\/span><\/span><\/div>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;What are Architectural Services?&#8221; font_container=&#8221;tag:h3|text_align:left&#8221;][vc_column_text]Architectural services include architectural design services, preparation of\u00a0construction documents, and construction administration. Architects also\u00a0provide a wide variety of services including feasibility studies, architectural\u00a0programming and project management.[\/vc_column_text][vc_single_image image=&#8221;2003&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]Image credits: picdeer.com[\/vc_column_text][vc_custom_heading text=&#8221;The following is an outline of services typically offered by architects and their<br \/>\nsub-consultants:&#8221; font_container=&#8221;tag:h3|text_align:left&#8221;][vc_column_text]Project Inception &#8211; The planning of the project starts here. Working\u00a0together with an architect, the client will share their project needs, dreams, and goals.<\/p>\n<ul>\n<li><strong>Schematic Design<\/strong> &#8211; During this stage, the architect will begin by preparing\u00a0preliminary design sketches based on the client\u2019s requirements and budget to\u00a0explore and illustrate possible options. The architect will review these options\u00a0with the client, pointing out the merits of each, and responding to their inputs\u00a0and feedback by making changes in the design.<\/li>\n<\/ul>\n<ul>\n<li><strong>Design Development<\/strong> &#8211; This stage refines the agreed-upon schematic design\u00a0for a clearer definition of the scope and quality of the finished project. Further\u00a0cost projections will determine how closely the design conforms to the budget\u00a0expectations, or what, if any, adjustments are required.<\/li>\n<\/ul>\n<ul>\n<li><strong>Construction Documents<\/strong> &#8211; Once the design concepts have been decided,\u00a0the architect prepares working drawings and specifications. These are required\u00a0to obtain building permits and bids and help immensely in guiding the\u00a0contractor in the construction process.<\/li>\n<\/ul>\n<ul>\n<li><strong>Bidding and Negotiation<\/strong> &#8211; The architect can advise the client on their choice\u00a0of contractor. The process of choosing a contractor usually starts by calling for\u00a0competitive bids. The architect will help the client evaluate these bids and\u00a0select the contractor, and prepare the contract between the client and the\u00a0contractor.<\/li>\n<\/ul>\n<ul>\n<li><strong>Construction and Contract Administration<\/strong> &#8211; The architect will consult with\u00a0the client and advise them during construction. On-site visits will determine if\u00a0the construction is proceeding in general accordance with the contract and\u00a0that the design, materials, and workmanship meets with acceptable standards.<\/li>\n<\/ul>\n<ul>\n<li><strong>Substantial Performance of Construction \/ Occupancy Certificate<\/strong> &#8211; The\u00a0architect provides regular progress reports to keep the client informed,\u00a0authorizes staged payments to the contractor, and remains involved until the\u00a0project is completed.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_single_image image=&#8221;2004&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]Image credits: doxplan.com[\/vc_column_text][vc_custom_heading text=&#8221;How to sell Architectural Services Better?&#8221; font_container=&#8221;tag:h3|text_align:left&#8221;][vc_column_text]1) <strong>Practice the sales pitch<\/strong>: An architect marketing himself must have\u00a0a well-articulated\u00a0sales pitch that strikes a chord with the listener and gets their\u00a0attention. If architects spend too much time rambling, the client will lose interest, and the architect will find it much more difficult to deal with the deal.\u00a0This means the architect marketing his architectural services needs to plan\u00a0and practice his sales pitch, right from identifying the client\u2019s needs, so the\u00a0sales pitch can focus on that. Keep things conversational without straying\u00a0too far from the point of the conversation. Get to know the client but don\u2019t\u00a0slip into time-wasting chatter.[\/vc_column_text][vc_column_text]2) <strong>Know your contact list<\/strong>: Most firms selling architectural services will have a\u00a0list of contacts, some of whom are current clients, while a large number of\u00a0which are prospective ones. Architects may be at various stages of the\u00a0relationship-building process with these prospective clients.\u00a0Architects marketing themselves need to figure out how to cultivate\u00a0contacts at various points of the sales funnel. For example, with brand new\u00a0contacts, it is important to find out what they need and informs them of\u00a0your architectural design services. However, clients that are further along in\u00a0the funnel don\u2019t need to hear the architect selling about the architectural\u00a0services again and again. They\u2019ll often need more specific answers to their\u00a0questions, which involves going beyond the initial pitch.[\/vc_column_text][vc_single_image image=&#8221;2006&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]Image credits:\u00a0comtravo.com[\/vc_column_text][vc_column_text]3) <strong>Be helpful, not pushy<\/strong>: There\u2019s a general reputation surrounding the\u00a0architectural services industry that suggests that a client will have to deal\u00a0with pushiness. That\u2019s something architects need to avoid when selling<br \/>\narchitectural services. Architects will usually lose a client as soon as they\u00a0start pushing something the client doesn\u2019t want. Pressure should not be part\u00a0of the sales strategy. Instead, architects should focus on being as helpful as\u00a0possible when selling architectural services. Figure out what the client\u00a0wants, and make it a point to meet those needs.[\/vc_column_text][vc_column_text]4) <strong>Don\u2019t be needy<\/strong>: Some architects sound too needy while pitching to new\u00a0clients. Instead of offering genuine solutions, they try to entice clients with\u00a0discounted services. Yes, most clients will want to spend as little as possible.\u00a0However, dropping prices too far below the industry standards shows the\u00a0client that the architect is desperate for work. This will make the client\u00a0wonder why the architect doesn\u2019t have any other work, and why they\u2019re so\u00a0desperate to land this job.[\/vc_column_text][vc_single_image image=&#8221;2007&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]Image credits:\u00a0in.pinterest.com[\/vc_column_text][vc_column_text]5) <strong>Build a rapport rather than sealing the deal on the first meeting<\/strong>: The first\u00a0meeting with a client is very important. How the architect approaches that first meeting will define the rest of the relationship. Selling architectural services becomes impossible if that first meeting doesn\u2019t go according to plan. The key is to not aim to close a sale in the first meeting. Some people view not making the sale straight away as a failure. However, the architect\u2019s focus at this point of the relationship should be to engage the client. Selling architectural services involves building trust and relationships with clients. This is especially important for architectural design services firms that don\u2019t have the reputation required to sell themselves. The first conversation is also the first step. It is not usually the place to discuss the end goal. Encourage the client to take the next step, rather than trying to get them to commit to the services there and then.[\/vc_column_text][vc_column_text]6) <strong>Use email marketing<\/strong>: Using email, the architect can stay in touch with\u00a0existing clients, and alert them to new architectural services. Email\u00a0campaigns will also put the architectural firm in front of the eyes of prospective clients, which can help to build the firm. The emails need to offer value to the reader, rather than trying to push a product they don\u2019t need on them. Constant attempts to sell services will annoy people, which leads to them ignoring the emails. As a result, the firm needs to think about how to make their emails worth reading. For example, they could create a newsletter that informs the customer about their work and showcases current trends, without trying to sell directly. This raises interest, which can lead to a sale down the road.[\/vc_column_text][vc_single_image image=&#8221;2008&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]Image credits: rupor73.ru[\/vc_column_text][vc_column_text]7) <strong>Always follow up<\/strong>: Once the firm or architect has established contact with a\u00a0potential client, they need to have a system in place to manage the follow-up. The follow up is just as important as that first conversation. It\u2019s where\u00a0the architect shows their client that they actually care enough about them to keep the conversation going, which builds the trust needed in selling architectural services.<\/p>\n<p>8) Use visualization software, using VR in architecture can help pitch better to the clients, while at the same time giving the builders a better opportunity to understand the plan. One of the best software that can be used in this instance is Neo, Neo is a one-stop platform, which creates floorplans, does designing, provides instant 2D to 3D view, does auto lightening and also provides instant rendering. Thanks to neo&#8217;s extensive product library with 1000+ inspirations, product modeling, a hassle is no longer an issue in NEO, it also has a cherry on the top, it can create 360-degree walkthroughs for your design. Architects can now show exactly how their building is going to look like once it&#8217;s finished, resulting in an increase in sales.[\/vc_column_text][vc_column_text]An architect marketing their architectural design services should use tips such as the one above to optimize their engagement with the client and increase their client portfolio.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] [\/vc_column_text][vc_custom_heading text=&#8221;What are Architectural Services?&#8221; font_container=&#8221;tag:h3|text_align:left&#8221;][vc_column_text]Architectural services include architectural design services, preparation of\u00a0construction documents, and construction administration. Architects also\u00a0provide a wide variety of services including feasibility studies, architectural\u00a0programming and project management.[\/vc_column_text][vc_single_image image=&#8221;2003&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]Image credits: picdeer.com[\/vc_column_text][vc_custom_heading text=&#8221;The following is an outline of services typically offered by architects and their sub-consultants:&#8221; font_container=&#8221;tag:h3|text_align:left&#8221;][vc_column_text]Project Inception &#8211; The&hellip; <a class=\"more-link\" href=\"https:\/\/foyr.com\/learn\/sell-your-architectural-services-better\/\">Continue reading <span class=\"screen-reader-text\">Sell Your Architectural Services Better<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":2005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-2001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture-concepts","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Learn How to sell Architectural Services Better | Foyr<\/title>\n<meta name=\"description\" content=\"Follow these tips to sell your architectural design services to optimize your engagement with the client and increase your client portfolio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/foyr.com\/learn\/sell-your-architectural-services-better\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Learn How to sell Architectural Services Better | Foyr\" \/>\n<meta property=\"og:description\" content=\"Follow these tips to sell your architectural design services to optimize your engagement with the client and increase your client portfolio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/foyr.com\/learn\/sell-your-architectural-services-better\/\" \/>\n<meta property=\"og:site_name\" content=\"Learn With Foyr Blogs | Your Ultimate Interior Design Resource\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-01T13:04:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T09:09:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/foyr.com\/learn\/wp-content\/uploads\/2019\/03\/architecture-bridge-buildings-367192.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kristy Patterson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristy Patterson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Learn How to sell Architectural Services Better | Foyr","description":"Follow these tips to sell your architectural design services to optimize your engagement with the client and increase your client portfolio.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/foyr.com\/learn\/sell-your-architectural-services-better\/","og_locale":"en_US","og_type":"article","og_title":"Learn How to sell Architectural Services Better | Foyr","og_description":"Follow these tips to sell your architectural design services to optimize your engagement with the client and increase your client portfolio.","og_url":"https:\/\/foyr.com\/learn\/sell-your-architectural-services-better\/","og_site_name":"Learn With Foyr Blogs | Your Ultimate Interior Design Resource","article_published_time":"2019-03-01T13:04:23+00:00","article_modified_time":"2026-03-10T09:09:52+00:00","og_image":[{"width":2048,"height":1280,"url":"https:\/\/foyr.com\/learn\/wp-content\/uploads\/2019\/03\/architecture-bridge-buildings-367192.jpg","type":"image\/jpeg"}],"author":"Kristy Patterson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kristy Patterson","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/foyr.com\/learn\/sell-your-architectural-services-better\/#article","isPartOf":{"@id":"https:\/\/foyr.com\/learn\/sell-your-architectural-services-better\/"},"author":{"name":"Kristy Patterson","@id":"https:\/\/foyr.com\/learn\/#\/schema\/person\/2e86f64bd7c0ef823b3a786521b9a217"},"headline":"Sell Your Architectural Services Better","datePublished":"2019-03-01T13:04:23+00:00","dateModified":"2026-03-10T09:09:52+00:00","mainEntityOfPage":{"@id":"https:\/\/foyr.com\/learn\/sell-your-architectural-services-better\/"},"wordCount":1474,"commentCount":0,"publisher":{"@id":"https:\/\/foyr.com\/learn\/#organization"},"image":{"@id":"https:\/\/foyr.com\/learn\/sell-your-architectural-services-better\/#primaryimage"},"thumbnailUrl":"https:\/\/foyr.com\/learn\/wp-content\/uploads\/2019\/03\/architecture-bridge-buildings-367192.jpg","articleSection":["Architecture Concepts"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/foyr.com\/learn\/sell-your-architectural-services-better\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/foyr.com\/learn\/sell-your-architectural-services-better\/","url":"https:\/\/foyr.com\/learn\/sell-your-architectural-services-better\/","name":"Learn How to sell Architectural Services Better | Foyr","isPartOf":{"@id":"https:\/\/foyr.com\/learn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/foyr.com\/learn\/sell-your-architectural-services-better\/#primaryimage"},"image":{"@id":"https:\/\/foyr.com\/learn\/sell-your-architectural-services-better\/#primaryimage"},"thumbnailUrl":"https:\/\/foyr.com\/learn\/wp-content\/uploads\/2019\/03\/architecture-bridge-buildings-367192.jpg","datePublished":"2019-03-01T13:04:23+00:00","dateModified":"2026-03-10T09:09:52+00:00","description":"Follow these tips to sell your architectural design services to optimize your engagement with the client and increase your client portfolio.","breadcrumb":{"@id":"https:\/\/foyr.com\/learn\/sell-your-architectural-services-better\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/foyr.com\/learn\/sell-your-architectural-services-better\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/foyr.com\/learn\/sell-your-architectural-services-better\/#primaryimage","url":"https:\/\/foyr.com\/learn\/wp-content\/uploads\/2019\/03\/architecture-bridge-buildings-367192.jpg","contentUrl":"https:\/\/foyr.com\/learn\/wp-content\/uploads\/2019\/03\/architecture-bridge-buildings-367192.jpg","width":2048,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/foyr.com\/learn\/sell-your-architectural-services-better\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Learn","item":"https:\/\/foyr.com\/learn\/"},{"@type":"ListItem","position":2,"name":"Architecture Concepts","item":"https:\/\/foyr.com\/learn\/architecture-concepts\/"},{"@type":"ListItem","position":3,"name":"Sell Your Architectural Services Better"}]},{"@type":"WebSite","@id":"https:\/\/foyr.com\/learn\/#website","url":"https:\/\/foyr.com\/learn\/","name":"Learn With Foyr Blogs | Your Ultimate Interior Design Resource","description":"","publisher":{"@id":"https:\/\/foyr.com\/learn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/foyr.com\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/foyr.com\/learn\/#organization","name":"foyr","url":"https:\/\/foyr.com\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/foyr.com\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/foyr.com\/learn\/wp-content\/uploads\/2018\/08\/logo_Dark.png","contentUrl":"https:\/\/foyr.com\/learn\/wp-content\/uploads\/2018\/08\/logo_Dark.png","width":93,"height":29,"caption":"foyr"},"image":{"@id":"https:\/\/foyr.com\/learn\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/foyr.com\/learn\/#\/schema\/person\/2e86f64bd7c0ef823b3a786521b9a217","name":"Kristy Patterson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/foyr.com\/learn\/wp-content\/uploads\/2026\/03\/Kristy-Patterson-96x96.webp","url":"https:\/\/foyr.com\/learn\/wp-content\/uploads\/2026\/03\/Kristy-Patterson-96x96.webp","contentUrl":"https:\/\/foyr.com\/learn\/wp-content\/uploads\/2026\/03\/Kristy-Patterson-96x96.webp","caption":"Kristy Patterson"},"description":"Kristy is the Owner of A Home\u2019s Journey and specializes in providing 3D Renderings for Home &amp; Design professionals. Kristy has experience and qualifications in interior design, business management and project management."},false]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":3,"sum_votes":11},"_links":{"self":[{"href":"https:\/\/foyr.com\/learn\/wp-json\/wp\/v2\/posts\/2001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foyr.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foyr.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foyr.com\/learn\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/foyr.com\/learn\/wp-json\/wp\/v2\/comments?post=2001"}],"version-history":[{"count":0,"href":"https:\/\/foyr.com\/learn\/wp-json\/wp\/v2\/posts\/2001\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foyr.com\/learn\/wp-json\/wp\/v2\/media\/2005"}],"wp:attachment":[{"href":"https:\/\/foyr.com\/learn\/wp-json\/wp\/v2\/media?parent=2001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foyr.com\/learn\/wp-json\/wp\/v2\/categories?post=2001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foyr.com\/learn\/wp-json\/wp\/v2\/tags?post=2001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}