{"id":16222,"date":"2021-12-23T10:56:23","date_gmt":"2021-12-23T10:56:23","guid":{"rendered":"https:\/\/foyr.com\/learn\/\/?p=16222"},"modified":"2026-03-13T05:28:44","modified_gmt":"2026-03-13T05:28:44","slug":"top-interior-design-website-mistakes-to-avoid","status":"publish","type":"post","link":"https:\/\/foyr.com\/learn\/top-interior-design-website-mistakes-to-avoid\/","title":{"rendered":"Top 18 Interior Design Website Mistakes To Avoid"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Learn<\/a><\/span><\/span><\/p>\n

[vc_custom_heading text=”Interior Design Website Mistakes” font_container=”tag:h2|text_align:left”]<\/span><\/p>\n

One small inconvenience on your interior design website and boom you\u2019ve lost your dream client to your competition. With millions of websites, small businesses and brands competing for attention, you just cannot afford to slip up.<\/span><\/p>\n

The front of the house, i.e. the home page, seems rather normal. there\u2019s an easy to follow explanation about what this interior design business is about. This person creates one-of-a-kind nurseries for twins. You want to find out more about her so you click on the About page\u2026 or rather the page she titled \u201cMe\u201d.<\/span><\/p>\n

Once you step inside the About page, little things seem off. You see the portrait or rather the interior designer\u2019s headshot. Instead of a happy smiling face like you picture when listening to that REM song \u201cShiny Happy People\u201d you see Suicidal Sarah. Her dour face makes you feel like asking her for a quick chat about your art needs will send her into a downward spiral that not even an Interventionist could help.<\/span><\/p>\n

How many personalities does this interior designer website have? Is it possessed?<\/span><\/p>\n

If you think you\u2019re nailing it with your interior design website, here are 7 mistakes you might be making that probably never even crossed your mind.<\/span><\/p>\n

Read also – Best Interior Design Websites and Blogs<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”Top 7 Interior Design Website Mistakes To Avoid:”][vc_custom_heading text=”1. Above the fold \u2013 an unutilized interior design website feature image link” font_container=”tag:h3|text_align:left”][vc_column_text]Bold images, snappy headlines, discounts, and controversial statements are just another way to stop people from scrolling.<\/p>\n

If you look closely, a majority of these baits are the first thing you lay your eyes on a website. This is the above-the-fold section of a website and anything that requires scrolling is below the fold.<\/p>\n

Adding stunning visuals at the top won\u2019t cut it because pretty much every interior design website does this. You need to utilize this section to build an instant connection with your readers and persuade them to take action.<\/p>\n

To do this, address a problem they might have, specify how you can solve it, highlight a transformation, and articulate why you should be their first choice. Don\u2019t forget a call to action \u2013 add a \u2018Let\u2019s Talk\u2019 button and make it obvious what they should do next.<\/p>\n

Read also \u2013 How To Create A Successful Interior Design Website?<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”2. Not specifying your location – Google Business Listing (Local SEO)” font_container=”tag:h3|text_align:left”][vc_column_text]Kentucky Fried Chicken. It\u2019s right there in the name. As an interior designer, you\u2019re a local business first. Not specifying your location is a huge interior design marketing blunder you need to avoid.<\/p>\n

Specify the location on your website and register yourself as a local business through Google. You are more likely to appear in Google Search and Maps when someone in your area looks up \u2018Best interior designers near me\u2019.<\/p>\n

\"google<\/p>\n

Image Credit: brightlocal.com<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”3. Do you even SEO?” font_container=”tag:h3|text_align:left”][vc_column_text]What white paint is good for walls? vs Is Benjamin Moore Atrium White OC-145 the best white paint for walls? How are you supposed to know what a layman types in the search bar?<\/p>\n

SEO. SEO is how you\u2019ll know.<\/p>\n

Not working on your SEO implies you\u2019ll probably never reach those people looking for the best white paint in your area.<\/p>\n

Now, there are probably a million websites talking about white paint. How on earth is Google going to decide that your website amongst others satisfies its user\u2019s intent? I think you can see the pattern here. Work on your SEO.<\/p>\n

According to Backlinko, organic search is a BIG source of traffic. Search accounts for 10x more traffic than social media and is preferred over a paid search. Think about it, what\u2019s the first thing you do when you want to buy white paint? Go to Google, right?<\/p>\n

Next time you write copy for your website, keep SEO and search intent in mind. See what the experts who top most interior design-related searches do. Pick a course that walks you through SEO and keyword research. Moz, Backlinko, and Ahrefs have some of the best resources for SEO.<\/p>\n

Read also – 10 Email Marketing Ideas for Interior Designers<\/a><\/p>\n

\"seo<\/p>\n

Image Credit: statuslabs.com<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”4. Your USP is not apparent enough” font_container=”tag:h3|text_align:left”][vc_column_text]\u201cPeople don\u2019t buy what you do, they buy why you do it.\u201d What\u2019s your why? If it isn\u2019t obvious to you, it won\u2019t be to your audience. From a marketing standpoint, Simon Sinek \u2013 New York Times best-selling author of Start With Why \u2013 says people won\u2019t truly buy into a product, service, movement, or idea until they understand the WHY behind it.<\/p>\n

By defining your why, you set yourself apart from your competition. This makes it easier for people to choose you over them.<\/p>\n

What\u2019s that one thing that gives you an edge over other interior designers? Why should people pick you over a designer near them? The first step to defining your Unique Selling Proposition is by answering these questions. Then, make sure to convey it to your audience.<\/p>\n

This takes time but by starting, you\u2019re already doing better than 90% of the people competing with you.<\/p>\n

Read also – 20 Common Interior Design Mistakes To Avoid<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”5. How much copy is too much?” font_container=”tag:h3|text_align:left”][vc_column_text]Long paragraphs or 5600\u00d75600 wide images with no context. It\u2019s either Can you get to the point? or Okay, nice ceiling picture you\u2019ve got there, what do you want me to do about it? There\u2019s no in-between when it comes to most interior designers\u2019 website copy. You either can\u2019t stop writing or you don\u2019t write at all.Fix the copywriting for your interior design blogs today by:<\/p>\n